How to get more Google traffic

How to get more Google traffic

When search engines were new back in the nineties, there were a lot of them. These days, however, the likes of Lycos and Altavista have fallen away and one name dominates the search market – Google. In fact, the word “Google” even appears in the dictionary now, as a verb meaning “to look something up on the web”!

While Microsoft have made some ins into the search engine market with Bing, and Yahoo still has some presence, Google’s monthly market share usually sits at around 70%. This is why, when it comes to getting your site more traffic, Google is the first search engine you should optimize it for.

Search engines traffic

If you are keen to get more visitors to your sites, then here is our advice on how to optimize them for Google, and get more Google traffic!

How to get more traffic from Google

The best way to get a lot of traffic from Google is quite simply to feature as high as you can on Google search results for search terms related to what is on your site. How often do you go beyond the first or second page of search results when you look something up? For your site to be seen, it can’t be buried pages down!

Google gauges a site’s relevance to the search term and its credibility to determine its ranking. The Google ranking is what decides where your site will appear in search results. To move up the search results, all you need to do is improve your Google ranking!

How to improve your Google ranking

  1. More original content

    The content on your site needs to be unique for Google to recognize it as useful to the people searching on their service. This means you can’t just copy a load of relevant articles and blog posts you find elsewhere on the web to fill up your site. You can certainly take ideas and information from other places, but you will need to reword it into new content that is all your own.

    If writing content isn’t something you have a lot of skill or interest in, you can hire writers who can generate content for you.

  2. Links from other sites

    Backlinks are important, and Google loves sites that appear to be popular with lots of other people talking about them and linking to them. This is why you should try and get backlinks to your site wherever you can. There are a few ways to do this that can be successful including:

    • Posting articles on article directories with links back to your site.
    • Posting comments on forums that link back to your site.
    • Putting your links in your signatures so wherever you make a comment or post something around the web, a link is added.
    • Asking friends for links on their sites.
    • Writing guest posts for other blogs and sites that link back to yours.

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    The last way is probably the most important – social media. Naturally, search results are just one way people find sites on the internet, with links from social media being another key one. This is why you should always accompany your SEO strategy for Google with some approaches that will help you get more traffic from Facebook and Twitter. These two methods really work together well, because having more backlinks to your site out there on all the social media platforms actually helps with your Google ranking!

  3. SEO with keywords

    The content on your site (and linking to your site) needs to be optimized for the search terms you think your potential visitors will be typing into Google.

    Keyword strategies can be an art in themselves, because the most obvious keywords for what your site is about may be so highly saturated that it’ll be hard to break in. If for example, your site has reviews of beauty products which you are part of an affiliate marketing program for, you would probably have more success with more specific keywords like “best lengthening mascara” than generic ones like “make up”. This is due to the number of other sites and “big players” with large marketing budgets competing for the top spots in searches on those broader terms.

    You can use Google to help with your keyword strategy, because it can tell you how many searches given terms get, and also give you ideas of related keywords you could think about.

    Many professional content writers will be skilled with SEO (search engine optimization), and be able to help you include all of the keywords you want your site to rank for to the right levels of density. This can be a good way to make sure your content uses the keywords to the most effective degree – Google actually punishes sites who “spam” their content with keywords by giving them lower rankings! This is because Google wants their users to find relevant, useful information, not badly produced, unreadable text designed just to mis-lead search engines.

  4. Better web hosting and site building

    Having your site in a “good neighborhood” on the web can help. If your site is hosted by Google’s own network, for example if you built and hosted it using Blogger, this can aid your page ranking. Other well known hosts like WordPress which are established and trusted by the search engines can also benefit you.

    Using a site builder provided by a strong host like this can do a lot to help your page ranking behind the scenes. Google likes sites that meet with certain conventions in terms of the HTML structure and the tags used in the code. A good site builder will help you make your site without having to know or understand the HTML it is generating, but will still make sure the code created meets Google’s standards and preferences.

Get started!

Now you know the keys to getting better traffic for yourself, it’s time to take action. Boost your sites web traffic starting now by:

  • Being with a good web host
  • Building your site with a good site builder
  • Using only unique content
  • Optimizing for the right keywords
  • Creating lots of good backlinks
  • Spreading links via social media

Monitor your Google ranking as you implement these techniques, and see your site’s status rise!

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