How to Start an E-Commerce Site with WordPress

How to Start an E-Commerce Site with WordPress

If you want to set up an e-commerce site where you can sell your products, WordPress makes it quite easy to do this. There are many themes and plugins that are made for this purpose, and you can customize your site to suit your particular type of business. So let’s look at some of the tools and steps involved in setting up a WordPress blog with e-commerce capabilities.

E-commerce with WordPress

Accepting Payments vs an E-Commerce Site

You can easily accept payments on your WordPress site (or any type of site) using PayPal. If you have a PayPal account, you can paste a “Buy Now” button on your site that is customized for whatever you’re selling. This is the simplest way to sell something from your site!

PayPal has some limitations though. If you’re selling multiple items, it can get complicated and confusing if you have lots of different PayPal buttons. More importantly, this doesn’t look as professional as a full blown online store. When customers go to major sites like Amazon.com, they are used to seeing a certain type of layout and system. They don’t just buy items with a single click, but place them into an online shopping cart.

You may not be as big as Amazon, but that doesn’t mean you can’t have your own online store. This gives customers a feeling of confidence when shopping on your site. It shows them that you are a serious retailer and not just someone with a blog who’s selling a few products!

WordPress Themes for E-Commerce

There are countless themes to choose from with WordPress, and many are made specifically for e-commerce sites. If you’re setting up an online store, you should definitely look for the right theme. This will not only make your site look more appealing and professional, but it will make it easier for you to install the features you need.

  • Commerce

    Commerce theme

    The Commerce WordPress theme is a premium theme, but worth paying for if you want a versatile and attractive theme for your online store. It gives you many choices for categories and five different options for layouts. The overall look of this theme is inspired by Pinterest, which many visitors will find appealing. A regular (single use) license for this theme costs $60.

  • MayaShop

    Maya Shop theme

    This is a very flexible theme that gives you unlimited options for customizing the layout. It gives you a choice of 300 Google fonts! It’s also SEO optimized to help you rank better in the search engines. It costs $60 for a single use license.

  • VintageStyle

    VintageStyle theme

    If you want an elegant looking theme for your online store, VintageSyle is a good choice. It’s suitable for businesses of any size, and it gives you the ability to customize it using any colors, fonts and layouts you prefer. The regular license for this theme is only $55.

  • Blanco

    E-commerce WordPress theme

    This is a highly responsive e-commerce theme that has very useful features like social media integration and slideshow capabilities. It’s easy to customize and you can choose among many different fonts and color variants.

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There are also some free e-commerce WordPress themes which you can find by searching on the official WordPress directory. You are, however, better off investing a little into a premium theme if you want your online store to look unique.

Best WordPress Plugins for E-Commerce

There are quite a few good plugins which can make it easy to run an e-commerce site using WordPress. Here are a few of the best:

  • WP e-Commerce

    WP E-commerce

    As the name suggests, this plugin is a complete e-commerce solution. It’s free to download, and allows you to create a features-rich e-commerce website based on WordPress. You can not only accept PayPal and Google Checkout payments, but you can even accept checks and money orders using this plugin.

  • eShop

    eShop plugin

    This is a simple to use shopping cart plugin that’s also free. It gives you the ability to turn WordPress pages or posts into product listings. You can set up various product specifications, such as size and weight. It also gives you various interesting options for listing your products.

  • Shopp

    Payment gateways

    This is a WordPress plugin that you have to pay for. As of now, the price is $55 for single site access and $299 for a developers license (if you have multiple sites that need e-commerce capabilities). Shopp is integrated with many different payment systems, including PayPal, Google Checkout, Google Wallet, 2Checkout.com and many more!

Conclusion

WordPress is one of your best choices for an e-commerce site.

You no longer have to be an expert at programming (or hire a programmer) to set up an e-commerce site. With WordPress, you can simply find the right plugins and begin selling your products in a professional manner! Do remember to check out the e-commerce themes and plugins we are recommending above!

One Responseto “How to Start an E-Commerce Site with WordPress”

  1. Lorenzo says:

    Thank you for including Shopp on the list. Some additional extensions have been released this week.

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