Speed Up your website with W3 Total Cache

You know how annoying a slow website is, so don’t expect your site visitors to sit and wait for your website to load because it is unlikely that you would as well. Maybe people wouldn’t even arrive on your website in the first place, because now we know that a website’s Google rankings are also partly based on the speed that the website loads. So a slow website is definitely not something you want to have, but how do you speed up your site?

W3 Total Cache is considered the most complete WordPress plugin created for site performance optimization.

Various web hosts such as HostGator, WP Engine, BlueHost and MediaTemple recommend users to try W3 Total Cache out when they complain of poor website speed. If these reputable hosts recommend the plugin, then it must certainly be effective in increasing the speed of a website. W3 Total Cache is very easy to install too and you don’t have to change your blog host, theme, contents or plugins!

Let’s see what W3 Total Cache can do in general for your website.

• Boost website speed by more than 10x the existing speed
• Improve website ranking on Google and subsequently may help to bring more traffic
• Improve server performance
• Save up to 80% on bandwidth usage

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How does W3 Total Cache do that, you may ask? Here’s how:

• Caching

  Creating caches is the key to boosting the speed, for data is temporarily stored for easy retrieval whenever a user tries to access a webpage. W3 Total Cache speeds up a website by performing four types of caching – page, object, database and browser:

  1. Page cache

     Without caching pages, pages are created on demand whenever a user accesses them. This process takes time as the request is sent to the server. If the contents are large, more time is needed by the server to process the request. By caching pages, static pages are created from your contents and delivered to the user almost instantaneously! This saves time and resources, smart indeed!

  2. Object cache

     Objects are stored from the database, minimizing the time it takes for the server to process the request. However, whether object caching helps your website depends on the speed of your disk. If there isn’t much difference in speed after doing a comparison, you could just leave this feature turned off.

  3. Database cache

     The results of the database are saved each time a query is made, so there is less burden on your SQL server to reach into the database for future queries. Database caching definitely helps to speed up especially if your database is big and complicated.

  4. Browser cache

     If you are going to use a particular image for some time, having it downloaded every time a user visits the page is taxing on the servers. As such, use the browser caching function to advise your visitors’ browsers how long to continue using the same version of that object, therefore reducing the number of downloads.

• Removing lines breaks and spaces

  Spaces, line breaks and comments are removed from the HTML and CSS files in a process called “minify“. These breaks and spaces take up file size. So when a file is minified, it becomes smaller and thus less time is taken to process the page requests. There is also HTTP compression of CSS, JavaScript, HTML and feeds.

• Content Delivery Network (CDN)

  Just imagine how long it would take for a visitor in Japan to access data from your server in the US. With Content Delivery Network, download time is cut down as servers all over the world host static parts of your site. Therefore, users would be downloading data from the closest server, reducing the downloading time tremendously!

In short, W3 Total Cache increases your website speed by reducing the load on your server, either by decreasing the number of requests it receives or shrinking the file size. If you have been struggling with your slow website, now is the time to make use of W3 Total Cache to give your website and its visitors the speed they deserve!