Speed up your WordPress blog with W3 Total Cache

Much has been said about the need for speed for a website to stay attractive and be competitive. It doesn’t hurt to repeat it here. It is so much truer now than ever before, that your website’s speed is extremely important in getting more traffic, higher search engine ranking and increased revenue.

These days, you will find Internet users having less patience especially if they have to wait for a page to load and that some of them are even using “slower-loading” devices like 2G mobile phones to surf the net. Coupled that with a complex website loaded with plugins and widgets on shared hosting and you will find that your website speed is severely compromised.

The good news is that there’s a simple solution to this, especially if you are using WordPress. There are plenty of WordPress plugins that you can apply to enable your website to perform better without having to remove all other applications. And one such plugin is the W3 Total Cache.

How fast (or slow) is your website

But first, let’s check your website’s speed. A good way to do this is to use one of the many speed test tools available online. “Testing” it yourself through loading your website on your browser is not accurate as most of the web pages would have been cached on your computer.

Caching here means that certain web elements like HTML and images are temporary stored in the memory bank (in this case, your computer’s temporary files) so that you can surf more rapidly. In other words, your website will load comparatively faster than it really does.

One of the speed test tools that I like is Pingdom. It’s free, easy to use and gives a detail analysis of the loading speed of elements like HTML files, JavaScript files, CSS files, image files, text files and so on. You can then identify what is causing the slow loading. And you can use this result to compare to the speed test results you get after you have installed W3 Total Cache. You’ll be surprised!

What Is W3 Total Cache

W3 Total Cache is a tool that is used to help speed up your website instantly. It aims to improve your visitors’ browsing experience through reducing loading time. This is done by caching all relevant aspect of your website (CSS, JavaScript, feeds etc) and having these files stored in memory or on disk or a content delivery network (CDN).

When your visitors come by, they would be able to easily obtain these files in a very much faster fashion instead of having the server processing them from scratch again. Hence, server performance increases (since there’s less database access and less server processing) and this results in a faster website!

Some of the things that W3 Total Cache is proud of:

1. Ability to improve overall site performance by 10 times compared to before implementation. You will be able to experience a Grade A in YSlow or an obvious improvement when running Google Page Speed.
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2. Save up to 80% of your bandwidth

3. Ability to sustain traffic surges
4. Through optimizing web server’s performance, loading speed increases thus reducing bounce rates and encourages conversion.
5. Compatible with shared web hosting services.
6. Improve other plugins and widgets’ performance without interfering with their functions.

Why I recommend W3 Total Cache

Now, you may have been using one form of cache plugins or another and have absolutely no complains about them. That’s great. I was in your position too, until I started reading lots of positive comments on W3 Total Cache. That’s when I decided to give it a try and I had never looked back since.

What really set W3 Total Cache apart from other caching tools are the ease of use and the potential of what can be done with it.

W3 Total Cache comes with loads of customization options that when fully used, can shave off lots of seconds in your loading time. In an environment where every second counts, that is a big deal. With this plugin, you can now choose to cache database objects, implement server accelerator plugins and integrate media library, theme files and WordPress itself with CDNs.

The other good thing about W3 Total Cache is that you don’t have to do any modifications to your website. Yes, absolutely no needs for any adjustments on the theme or other plugins or contents or programming functions. Which is great news since majority of us prefer not to go through all the trouble of re-doing or modifying our websites.

Conclusion

Speed is indeed one of the most significant factors in determining the success of your website. To have a slow loading website, even by a few seconds can mean lower ranking and higher bounce rate as well as a drop in revenue!

Why let speed (or the lack of it) affect your website’s potential when you can increase the loading speed with W3 Total Cache plugin. It’s free and doesn’t cost you anything! It is indeed an ideal WordPress plugin for speeding up your website!

Download and install the latest version of W3 Total Cache now.

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