Top 10 WordPress SEO Tips

Fortunately, there are people who have figured out (or guessed) how Google’s algorithm works when they list the search results after a search is made. So here are 10 SEO tips for you to be successful in landing your website on the first page of Google’s search results whenever a search is made using the keywords you want to target.

1. Install a WordPress SEO plugin

   This is the most effective yet simple way of achieving your SEO objectives. I have tried many WordPress SEO plugins, and the one that I highly recommend is All in One SEO Pack.

   Once All in One SEO Pack is activated, you will see several fields listed at the bottom of the page whenever you create a new post. These fields include the title, description and keywords which you would need to fill up to enable Googlebots to understand your posts more effectively.

2. Beautify your URL

   If your website URL appears something like http://www.anexample.com/?page_id=1, change it to one that is more meaningful like http://www.anexample.com/contact-us/. These permalinks are not only easier to be remembered by your site visitors but they also provide search engines with information on your page or post.

3. Create a sitemap

   A sitemap is an overview of your website, which Google likes because it is easy to access information from an easy-to-read summary. An automatic, easy and quick way to do this is to install a WordPress sitemap plugin, one of it that I like the most is Google XML Sitemaps.

4. Link related posts

   Both your readers and Google will like it if you link several related posts because these guide them easily. For instance, if you are writing about “The most effective exercises”, link the post to “The most common fitness mistakes that people make” or “Exercise at your desk”.

5. Customize post slugs

   “Slugs” are the field that determine the URL of the post; it is located below the post title as you create a new blog post. If your blog title is “10 ways to lose weight”, then change the post’s slug to “10-ways-to-lose-weight”.

   By having these keywords in your slug, the search engines will see that your website URL shares the same keywords as your title, meta description and keywords. Generally, webmasters and SEO experts believe that this will give your page better SEO ranking.

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6. Set to “nofollow”

   Use the “nofollow” tag on your out going links, that’s links going out to other websites. Without using the “nofollow” tag, you will leak out Page Rank juice to these other websites that you link to.

   It is very easy to use “nofollow”, just add in the following tag in your link:
   rel=”nofollow”

7. Tag all images

   More attention is often given to the larger size images but you shouldn’t neglect the smaller ones too. Add titles and ALT tags to them to improve search ability. Tag all images, regardless of their sizes!

8. Improve website speed

   One of the factors that Google uses to rank pages is the speed at which the website loads. If your site takes eternity to handle a request, you can kiss your PageRank and visitors goodbye. Test your page load time and keep the speed to an optimal 3-5 seconds.

   I highly recommend Google’s Page Speed Online which will analyze the content of your web page, then generates suggestions to make that page faster.

9. Use meta description

   Most people would just lift the first few lines of the article to be used as the meta description. If you are willing to put in more effort for search engine optimization, create an optimized meta description that can better describe your blog post in a short but concise 160 characters (Most search engines use a maximum of 160 characters for the description).

10. Validate HTML codes

    By using a validator such as W3C Validator, validate your website for better search engine listings and consistency across various Internet browsers. Validation serves to check if your codes are correct. However, don’t worry if you aren’t able to correct every error as Googlebots have the ability to accommodate most possible mistakes, unless your code is one that is really far off.

Optimizing a website for search engines is never an easy task, and definitely not one that you can leave for a plugin to handle entirely on its own. However, the traffic, business and revenue you’d earn when your website is listed on Google’s first page of searches is definitely rewarding and well-worth the time and effort put into SEO.